Broker Share Kit
Build Your First Mortgage Workflow Before Lunch Today
By Mark Freedman · Tech & AI
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Something shifted in how I run my business this year — and it's not what most people expect. It's not AI. It's automation. I've been thinking a lot about the invisible time drains in this industry — the copy-pasting, the manual follow-ups, the same email sent fifteen different times. Every hour I spend on repetitive admin is an hour I'm NOT spending on finding you a better rate, structuring a stronger deal, or actually being available when you need me. So I've started building simple background workflows that handle that busywork automatically. Someone fills out a form — their info gets saved, a welcome email goes out, a follow-up reminder gets created. Done. No manual steps. Here's what that means for you if you're buying, refinancing, or trying to get approved: A faster response. A broker who's focused on your file — not buried in admin. And a process that doesn't fall through the cracks because someone forgot to hit send. If you're curious how I'm thinking about this — and what it could mean for your next mortgage — I'd love to chat. https://www.stonefieldcapital.ca/insights/build-your-first-n8n-workflow-before-lunch #MortgageTips #HomeBuying #RealEstateCanada #MortgageAdvice
Broker Email Template
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Subject: A quick read — how I'm speeding up your mortgage experience Hi [CLIENT_NAME], I wanted to share something I've been working on behind the scenes that I think you'll actually notice. I've been building automated workflows into how I manage my business — so that when you submit information, it's logged, confirmed, and actioned immediately, without me having to touch it manually each time. No more waiting for a response because something slipped through the cracks. An industry expert I follow put together a really clear breakdown of how this works and why more brokers should be doing it. It's a practical read — not overly technical — and it gives you a sense of the direction the industry is moving. You can read it here: https://www.stonefieldcapital.ca/insights/build-your-first-n8n-workflow-before-lunch The reason I'm sharing it: every improvement I make to how I run my practice means I spend more time focused on your deal and less time on admin. That matters when rates move fast or you need a quick answer. If you're thinking about a purchase, refinance, or renewal in the next little while, let's connect. I'd love to walk you through what's possible. Talk soon, [YOUR_NAME] [YOUR_BROKERAGE]
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